Metro Area:Norfolk Principal:Ernest Boch Jr Title:Owner Gender:Male No employees:180 SalesVolume:$43,100,000.00
Dealership Rating
Overall Rating
58.9%
5.89 out of 10
Ratings Breakdown
Buying Process
56.4%
Sales Associate
55.7%
Vehicle Selection
58.6%
Finance Department
55.2%
Trade-In Process
76%
Service Department
N/A
Sales Pressure
LOW
Consumer Comments
Buying Process
25%
Sales Associate
35%
Vehicle Selection
20%
Finance Department
5%
Trade-In Process
N/A
Service Department
N/A
Sales Pressure
LOW
User: guessagain
Date: 01/31/2008 23:10
Comment: I was a victim of the classic bait and switch. They gave us a great price quote after getting our requirements for a Toyota Tacoma in writing. We had 3 or 4 phone conversations with them where Vernel and Jason assured us that their price was valid and based on our very specific requirements. When we drove the 65 miles to get there we found out that the truck that they were trying to sell us didn't have the SR5 package ($2125 retail). No wonder their price was low! But they were successful in getting me to leave work early, drive down to Norwood to then figure out that they were just trying to deceive me. Needless to say we got out of there after ripping up the sales contract and getting the paperwork that I'd already filled in with my personal data. We had put $500 on a credit card to hold the price so that we could get the 0% financing. They said that they're going to refund the card and I certainaly hope that we won't have any trouble getting that back. But based on our experience so far, I'm not optomistic. I will never deal with them again and quite honesly, don't know how they sleep at night. They're the classic sleezy car dealers
Comment: I bought a 2007 Camry LE from Boch with a Guidepoint system. They pressured me to buy as fast as I could and were dishonest about the products I was purchasing from them. I went on vacation recently and returned after two weeks to find that my car battery was completely dead. Naturally I call up the service department, wondering if there was a bad cell in the battery or if there was a parasitic load draining the battery. Apparently, if you bought the Guidepoint system with your car, it is expected that if the car is not started within a period of 3 to 4 days, your car will be unable to start due to a drained battery. Now, when I bought this Guidepoint system (which was ~$2000 at Boch), Boch informed me the product warranty on this equipment was valid for the life of the car itself and I thought it seemed reasonable, considering the fact that Boch made it seem like it was a factory installed car alarm system (yes they never mentioned that the car did not come from the factory without the alarm or that it was an after-market product). I've recently received a warranty renewal bill from Guidepoint stating that it will cost another $100 per year to renew the product warranty. The sales manager was very rude, raised his voice and acted as if he knew everything, at times he sounded like a loud broken record because he just kept repeating one phrase in order to zone out everything I was saying. The only thing I can say is that the Guidepoint technician was friendly, but that has nothing to do with Boch Toyota. They were untrustworthy in their business practices and I was taken for a ride. They are unhelpful when it comes to resolving issues. I will never buy from Boch Toyota again, if it were me I would not purchase anything extra from them. I'd rather pay a little extra for some peace of mind that I would not have to deal with a dead car all the time.
